I must admit I am starting to worry about our industry.
I am worrying about what I am seeing in social media, especially Facebook.
Why am I worrying? Well I am pleased to say I am seeing a wonderful array of posts from many therapists and businesses sharing their knowledge, motivation, hints, tips, expertise and being the caring professional business which is their gift.
But what I am seeing more of and worrying about is the posts that are offering therapy training online and learn to massage in a weekend! I am seeing more and more of this and I wonder how good their training is. I remember with my training for a holistic therapy diploma it was full time, 3 days a week for a year in college, hands on assessments and many hours of case studies in college and at home with a variety of different cases, in total over a 100 hours home case studies just for reflexology alone! I have seen some in Facebook groups discussing training and they only have 5 case studies with 3 of them being their children! Surely that is not enough variety to experience and cover their module.
I always recommend therapy businesses to promote and or sell products within their business to recommend and help their clients but also to improve their income. Again most are doing this fine, but I am seeing companies recommending and training their consultants (non therapists) to encourage and promote the use of essential oils internally! But also creeping in now are therapists recommending the use of essential oils internally – that is against every training and reading that I have received since 2000. Is there a new way of thought or training that I have missed? I am not a teacher of therapies, only an advisor for business, but when I read this it makes me want to stand up and scream and shout out that this is so wrong!
Our industry has always had a troubled life – not being taken seriously, being knocked down by the medical profession, being dismissed by the drug companies, not being allowed to use the word treatment and being ruled by the ASA for our marketing for what we can and cannot say. Often we are fighting our corner to be taken seriously and professionally and we have organisations that are doing this on our behalf, but these type of things do not help and will drag us down and pull us back even more. We have our Code of Ethics, our Insurance and our Certificates to prove our professionalism but I am not surprised now if a person raises their eyebrow or brushes me off as a waste of time when I say what I do. This really does not help us, what can we do to stop this happening?
As a therapy business mentor I am often researching and monitoring the ‘competition’ out there in social media. Many of the mentors I have become friends and built relationships with and it is great that we can all help and support one another, but I am noticing new business coach and mentors. A natural health product company now have consultants setting up their Facebook Business Page as a business coach and mentor and when you look on their timeline it is a front to sell their products and sign up to their team! To me that is not helping to coach and mentor a person with their business, it is a way for them to recruit for their team. I may have a lot of people disagree with me on this and it might not be the company’s idea but I have seen a few of these now the last couple of weeks. Again I believe this is not a help to the health/therapy industry, I find this is an underhand tactic.
We all have to work to survive and we all need business but surely we have to look at and monitor ourselves. We know what is right and wrong, we have choices. But if this carries on this industry will never be taken seriously and for the value that it is really worth.