I Am Worrying About Our Therapy Industry

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I must admit I am starting to worry about our industry.

I am worrying about what I am seeing in social media, especially Facebook.

Why am I worrying?  Well I am pleased to say I am seeing a wonderful array of posts from many therapists and businesses sharing their knowledge, motivation, hints, tips, expertise and being the caring professional business which is their gift.

But what I am seeing more of and worrying about is the posts that are offering therapy training online and learn to massage in a weekend!  I am seeing more and more of this and I wonder how good their training is.  I remember with my training for a holistic therapy diploma it was full time, 3 days a week for a year in college, hands on assessments and many hours of case studies in college and at home with a variety of different cases, in total over a 100 hours home case studies just for reflexology alone!  I have seen some in Facebook groups discussing training and they only have 5 case studies with 3 of them being their children!  Surely that is not enough variety to experience and cover their module.

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I always recommend therapy businesses to promote and or sell products within their business to recommend and help their clients but also to improve their income.  Again most are doing this fine, but I am seeing companies recommending and training their consultants (non therapists) to encourage and promote the use of essential oils internally! But also creeping in now are therapists recommending the use of essential oils internally – that is against every training and reading that I have received since 2000.  Is there a new way of thought or training that I have missed?  I am not a teacher of therapies, only an advisor for business, but when I read this it makes me want to stand up and scream and shout out that this is so wrong!

Our industry has always had a troubled life – not being taken seriously, being knocked down by the medical profession, being dismissed by the drug companies, not being allowed to use the word treatment and being ruled by the ASA for our marketing for what we can and cannot say.  Often we are fighting our corner to be taken seriously and professionally and we have organisations that are doing this on our behalf, but these type of things do not help and will drag us down and pull us back even more.  We have our Code of Ethics, our Insurance and our Certificates to prove our professionalism but I am not surprised now if a person raises their eyebrow or brushes me off as a waste of time when I say what I do.  This really does not help us, what can we do to stop this happening?

As a therapy business mentor I am often researching and monitoring the ‘competition’ out there in social media.  Many of the mentors I have become friends and built relationships with and it is great that we can all help and support one another, but I am noticing new business coach and mentors.  A natural health product company now have consultants setting up their Facebook Business Page as a business coach and mentor and when you look on their timeline it is a front to sell their products and sign up to their team!  To me that is not helping to coach and mentor a person with their business, it is a way for them to recruit for their team.  I may have a lot of people disagree with me on this and it might not be the company’s idea but I have seen a few of these now the last couple of weeks.  Again I believe this is not a help to the health/therapy industry, I find this is an underhand tactic.

We all have to work to survive and we all need business but surely we have to look at and monitor ourselves.  We know what is right and wrong, we have choices.  But if this carries on this industry will never be taken seriously and for the value that it is really worth.

 

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Overwhelm, Organisation & Scheduling – Time Management

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Overwhelm, Organisation & Scheduling 

This workshop was held yesterday and what an interesting morning it was.  I really do believe some buttons were pressed!

Lots of things were identified through the morning and some brainstorming and light bulb moments were made.

Each therapist is different and each business is different but there is a common feeling of overwhelm in our life’s but what was coming through yesterday was should there be.  Are we putting more pressure on ourselves than need be?  Are we trying to be perfect?

In all of the workshops for whatever subject, I discuss and share different options, 20160227_115208different ideas and different ways – almost multiple choices, of the ways that things can be done or achieved.  Some will work for you some will not, some will be suitable, some will not.  It has taken me many years to find ways that work for me whether that involves time management, systems or marketing but that does not mean I stop there.  I will always continue to try new ways and see what works and what doesn’t for me and my business.  But with all these different ways available, doesn’t mean that you have to do all of them.  You have choices.

Yesterday we covered, Apps that can be used to help with our business – Asana, Evernote, Dropbox, Skype, Mailchimp etc, systems that can be used for organisation – database, newsletters, follow up emails, direct mail, testimonials, , marketing planner, bookkeeping, filing, client management/relationship systems, project management tools and information management tools etc.  These are all great if you need them.  Nobody knows your business but you.   You know if you have a steady stream of clients coming through and where they are coming from, what marketing works for you, what support your clients need.  I am not there to tell you that you NEED email templates, monthly newsletter, and blogging every month, social media 3 times a day, video testimonials and I can keeping adding to the list and did!  Databases I would highly recommend setting up, but the others are your choice –  do, delegate or ditch.20160227_115135

Also what I discovered yesterday is mindset.  We all struggle with days of procrastination and feeling meh.  Then comes in your drive, determination and goals plus knowing what moves your mood such as going out for a walk, meditation, journaling, visualisation or for me playing loud music especially trance music with its upbeat, high tempo, repetitive music gets me motivated and focused! We can easily be distracted.  Again organisation comes into focus with 90 minute planning, 90 day planning and setting deadlines.  Many people keep things in their head which can create overwhelm, here its ideal to brain dump – write everything down onto paper that you are thinking and clear your head and with your to do list, schedule into your diary of when you are going to do them and work ‘on’ your business.

To get to the bottom of this it might be a case of looking and monitoring your time to see how long things take you and what you do during your day and I mean everything.  It might be a case of not realising how long you spend on things and what you are achieving.  You might be taking more coffee/tea breaks then you realise and time flies by while you are on Facebook.  Do this for a couple of days and then take a look at your activities.  Check out this article and download the template to help you see what you are doing and achieving with your time. https://www.mindtools.com/pages/article/newHTE_07.htm

We all manage time differently.  There is not a right way or a wrong way, but as with all things it needs just YOU to implement.

 

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Clean and Green Smoothie

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If you are into your smoothies and like your natural products then take a look at this recipe including Organic Greens Complex.

Detox Recepie

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Natural Health Boosting Kit To Start Your Year

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Well it is the start of the year and and this is the time that we look at our health and wellbeing and look towards natural health support.

Neals Yard Remedies are promoting their products with this in mind.  These are organic and natural containing no chemicals and certainly something to consider.

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natural immune boosting kit 2

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Working with a word for the year – 2016

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MOTIVATION AND FOCUS – WORD OF THE YEAR

So I am starting this year with a new word for the year. Why do I have a word on the year? This is much better, I find, than New’s Years Resolutions.

Why do you choose a word of the year? It is to help keep you focused and your motivation for the year. It can be anything you choose. How to live your life, how you want your life, how you want your business, how you want you to be……… words can be – happy, organised, abundant, peace, calm, confident, powerful, growing, freedom, love, debt free, thrive, risk, fierce, empowered, success, phoenix, courage…. Do you get the idea?

How to get your word? Well sometimes it just comes to you! Honestly it does. This has happened to me twice, last years and this years. Last year my word was ‘organised’ as that was what I wanted to be. I had to-do list’s everywhere, ideas everywhere, nothing in place, bits of paper, couldn’t find things and I needed to be organised and systems. That was when I found out about Asana. This totally changed things for me and now its something I totally recommend to everyone to help with running their business. Things are still not quiet perfect as some of my systems need to be better but will they come with a good declutter of the cabin/office!

You might see a word on FB or on the TV or in the paper that resonates with you, or you might see somebody else with a word and it just shouts out to you. We all work with intuition so you will ‘know’ when you see or hear ‘the’ word. Don’t try and think too much into it. That has happened to me this year. My word came to me with an image on FB just last month and I knew that was it, but I thought I should choose something better. I looked and searched and visualised but it still came back to that one word. I have stopped trying to find something else. This is perfect for me this year.

With this word you then need to keep it in sight.  journal that word, create a vision of that word. Maybe create a poster to put on your desk or the wall of your office, maybe by your computer. Save as a desktop picture on your computer/laptop/tablet or smartphone. Add it to your vision board and your diary. Create a sign – maybe decoupage or paint. This sets your intention for the year.

So what is my word of the year? WARRIOR Why did I choose that, well it found me. This image appeared on my timeline and my heart just grew when I saw it. The feelings I got from this image was very powerful. So that is me for this year. I will be stronger, I will step up to bigger things, I will face things that I fear and try new things.
So this is my intention for 2016 I will be a Warrior Woman.

 WARRIOR
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Are you wearing your cloak of invisibility?

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Are you wearing your cloak of invisibility?

When I am chatting with or mentoring therapists and we are reviewing their therapy practice, one of the main problems they have is getting clients. Sometimes it can be down to a few little tweaks of their vision, their mission, their ideal client or their marketing message and that normally makes it easier. Sometimes they are just telling people what they do, what they are selling – the features. They are not sharing their expertise, building relationships and trust, how they can help – the benefits.

But, I am being told many times that they are doing everything to market their business and get it out there but then when we go through I find they do not have a website, or use social media, or have a database, or send newsletters, or provide offers for their clients, or have a referral systems or do a leaflet drop. I have even talked to some who have not done any of these at all, and wonder why they don’t have clients! Now you do not have to do all of these but you do have to market and promote your business unless you have a wonderful business that works purely on word of mouth.

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Now when I have come across these therapist I have asked them are they wearing their cloak of invisibility? Do they want clients to find them? Do they want to hide in their cloak of invisibility and exist but expect clients to find them anyway and do they really want clients?

I also find therapy websites and social media pages with no photos of the therapist. None of us like to have our photos taken and I am certainly not into selfies! But, put yourself in your clients shoes. Would you book up or make contact with a therapist when you do not know what they look like or see a friendly face.

It does not all come down to how many years experience or how many qualifications you may have. As you know there has to be trust and a feeling of already knowing you before they make that appointment, whether that is built from the website, social media, newsletters, emails or phonecalls. Often the public now Google search for a therapist in their area and when your website or social media page comes up they want to see a face, not a logo.

Don’t hide in your cloak, show yourself and your business. You are passionate, caring, friendly and awesome.  Ali :) 

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