DO YOU WORK BEHIND THE SCENES OF YOUR BUSINESS?
We all lead very busy lives with our families, children some of us with full time/part time jobs as well as running our own therapy business.
We all love our therapies with a passion and enjoy what we do and helping people – would you call it work?
But do you work ‘on’ your business, behind the scenes? Do you include this in your pricing?
Now we are all ‘doer’s’ (busy working with our clients) but are you a ‘marketer’? someone who works ‘on’ their business, behind the scenes. Marketer is as its says – getting your business out there in front of people, but we wear many hats – accountant, bookkeeper, admin, social media manager, internet and web person, marketer, leader/CEO and much more. These are all the jobs we do to keep going, unless we can outsource to others. But it is not always that easy due to funds etc.
It is very important for business success, even just to keep the business going that you work behind the scenes and work ‘on’ it. I have mentioned this many times before. You cannot rely on just word of mouth and referrals alone. Don’t get me wrong there are therapy businesses out there that do just that and are very successful – but not many. The majority of us have to work at getting out there, being seen and letting people know that we exist.
August can be a quiet time due to family holidays, sickness, school holidays and the weather being nice and when its quiet what do you do? Do you go into panic mode and start sharing offers with a money discount like £10 off or treatments at 1/2 price so you can fill your diary? That’s great but it ends up being hard work and can be like a Groupon voucher – do they value you? would they normally pay for a full price treatment? Your regular clients will as they will book these as a bonus and added extra for themselves but new clients, will you see them again?
Planning and marketing for August needs to be started back in June/July where you can start promoting to teachers, stressed parents, mums get togethers etc (they chat in the playground maybe a couple of hours in the afternoon while all their children play or in the evening when their children are asleep they can get together to keep in touch), holiday specials etc. At the moment the big thing is Pokemon Go – are you using that in your marketing/blogging/social media? From August the promotion can be all about the kids going back to school, parents getting time back and some relief and relaxation, teachers preparing themselves etc.
If you are happy to be quiet through August this is a great time to review your business. See what’s worked and what hasn’t, what needs to change, updated, brought in and plan for the last 4 months of the year. Are you any nearer to reaching your goals or targets? Review your website, do the photos need updating? check the content, your prices, your therapies, treatment/VIP packages. can you add blogs to it? are your social media buttons on there? are all the links working? All this reviewing and updating is good for your SEO. When you type in your therapy and your town (if you were a client looking for a massage therapist) do you come up near the top of the 1st page rankings? Have you set yourself up on Google places/business? This is free and you come up as a red pin on the map if somebody is looking for your therapy in your area. It means your business and link to your website comes up top of the 1st page! This quiet time is also good to get your accounts update, client notes up to date and any admin. What about those online courses you have downloaded or webinars still to listen to?
Working behind the scenes is important and should be taken into consideration in your scheduling and planning and also in your pricing. Your pricing includes your training, your experience, your travel (if mobile) your business expenses including room rent, your time (with them and behind the scenes) etc.
You do not get paid just for providing the therapy, you provide so much more than that!
Use the last 2 weeks of August now to review your business, make the changes and plan your next 4 months. The more you put out there the more that you attract.
Online course available about working ‘on’ your business: Overwhelm, Organisation & Scheduling