Why Do Clients Book With Therapists They Know, Like & Trust

 

One thing we’ve got to remember is a lot of the time people won’t book with us the first time they see us. Whether it’s at an event, or they’re coming across our website for the first time, or they’re coming across our Facebook page. Even when they Google Search looking for a massage therapist, or reflexologist, or whatever on the internet, on their phone, when they’re going through the pages, they’ll see what’s available, what therapists and how many. So, they will check out your Facebook page, they’ll check out your website, find out what blogs you do, read your blogs, they might have a look if you’ve got a freebie sign-up and sign-up for one of them to receive it. They might want to see if you cover what they’re particularly looking for if you’re an expert in that. They might want to see what you look like first, what you sound like if you’ve got any videos.

A lot of the time, people don’t book with a therapist they don’t know unless it comes from a very good recommendation. And then, even if somebody’s recommends and refers, they still tend to check you out. So this is what I always say when you’re looking at your marketing, or you’ve got your proof of evidence, is to show all about you, being visible. You might have your blogs, you might have your social media posts, you might have a sign-up, you might do videos, you might be networking, you might be attending events.

There are lots of different things to show our authentic self. You need to be the real you. You are you. You will only talk like you. This is going sound kind of a strange thing to say, but don’t worry about when you’re doing Facebook posts, when you’re writing blogs. Anything like that. Don’t worry about having to sound so professional all the time. The reason why clients book with you, book with a therapist that they know, like and trust is that you’ve built that relationship with them. You’ve let them in. You’ve let them get to know you. It’s not just all about being in the white tunic and coming across professional. Yes it can be the client’s experience and that’s a huge thing. But to make that booking there has to be lots of things in place for people to buy from people.

So, just be you. You might find that your clients are you. You are looking for clients that are just like you. You’re not going to be able to work with everyone in your town or village. There’s only gonna be a certain set of people that will want to work with you and that’s fine. You can’t be the therapist for everyone. That’s why we always go on about niches and ideal clients.

Again, where I come across and I say about adding value to your therapies whether it’s enhancements, whether it’s the experience, whether it’s that added value, don’t keep discounting because discounting only brings along the clients that are looking for that discount. What you want is to build that know, like and trust with your client.  Get to know you, they see behind the scenes with your therapy room, you’re sharing little bits of videos, bits and pieces about you and your interests and if you’re going out to a conference or a training session, taking photographs and  sharing it on your timeline, your business page, letting your clients know that you’ve got exciting new products coming their way and your excited to show them. It’s building that relationship and that’s what Facebook’s trying to do with business pages. The more that you can share that, build like a community, then you get more interaction with your page. You get more comments, more likes, more shares within your posts because you are building that relationship with people. You’re not broadcasting, you’re not just selling. You’re actually sharing your knowledge, your expertise, and helping and building that relationship with people.

You take them on a journey, they see your website,  your page, they read your comments, they read your posts, they look at your images, they listen to your podcasts. They read your blogs. Maybe they’ll sign up for your newsletter and find out more from you there, but taking them through a journey into finally book with you and that’s that end result is when they book with you and make that appointment. It’s just like a journey that you’re gently holding their hand and you’re taking them through.

I tend to take a lot of pictures with my phone. I go out for a walk and I’ll take a photograph of the beach, or out in nature, or might take a photograph of a friend I know, they’re having coffee, but I sort of put that in as an image about doing self-care. I might take an image of a book I’m reading, so it’s different things that are going on in your life and you can use as images on your Facebook page and you can add a quote to them  or just images of your therapy room and say, “Come in and relax.”

Well, what can I write? What can I say? You know what you’re qualified in. You know aromatherapy, talking about an essential oil, talk about a blend, talk about the safety standards, the safety reasons for aromatherapy. Talk about the massage, talk about the massage routine and the techniques. What a new client should expect on their first visit. You’re story, to let people know how you got into this business, why you’re providing therapies, what got you started into it. Share your story and keep doing that. It’s not good just putting that up and posting that up for once and expecting people to scroll through your timeline and find it months or years later. Keep putting that. You can keep redoing, resharing that post. So put your story out there.

I hope this helps. It all comes down to what you’re putting across, building that relationship with your clients and your leads. Whether it’s through Facebook posts, whether it’s through videos, through blogging, through our newsletters, through your freebie which can be a newsletter or a helpful document or something like that, so it’s making that contact. It’s building that trust, building that relationship, letting them in a little bit, just showing a bit of you, being authentic, talking as you, but also educating our clients and the leads why they should work with you.

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How To Find Time For Marketing

How To Find Time For Marketing – My 5 Top Tips

We’re talking about today is finding time for marketing. It’s important to working and running our businesses, that we show up, that we’re visible, and that we get our business out there so that people, clients can find us. But it’s all about finding that time. All we really want to do is work with our clients. But if we don’t market our business, if we don’t show up and be visible, then people won’t know we exist and we won’t find our clients, and our clients won’t find us.

You might be only doing your therapy as part-time because you’ve got a full-time job. There’s so much that goes on in everyday life that it’s difficult to try and get everything in –  family, kids, life, sickness, clubs, school inset days, holidays.

What are the things and what are the tips that you can do to help you to market your business?

  1. What does success mean to you? Can you see success in your business? What are you aiming for? Because you want to know your clarity on that, because then once you’re there, once you’ve got it, you know what it is. Because you could be running around like a headless chicken with no plan, no goal, no target. So if you haven’t got that, you won’t know when you’re there.  How many clients do you want a week? How much money do you want to earn? What things do you want to slot in? What is it you want to achieve out of your life? Is it your work/life balance? So have a clarity, have a sit-down, write down what will success mean to you. What does successful business mean to you?
  2. Don’t try and do it all at once.  Don’t try and do it all. You’re not Wonder Woman. You’re not Superman. Don’t try and do it all. You may see a long list of, “Ah, social media, right, I’ve got to do platforms on Facebook, LinkedIn, Twitter, Pinterest, Instagram.” Don’t, don’t. If your clients aren’t there if you haven’t got time, just pick the one platform you really want to use, and stick with that. Become a master of that one, achieve that one, just do the one really well.  So prioritise, pick out what you want. What’re the most important tasks you’ve got to do that day? You may have a long list. Pick out three things from that list that really needs to be done on that day, and prioritise it. Make sure that you’ve got three things that you want to achieve.
  3. Schedule in your diary.  I just used to have a to-do list, a big planner with all my lists of what I was going to do. But then I’d look at my diary and I’d see when my therapy clients are booked in. So what I do now is in between my therapy clients I actually book in what I’m going to do. So whether it’s the marketing, whether it’s accounts, whether it’s social media,  I actually schedule into my diary what I’m going to do, so that when I look at it, I know then what I’ve got planned on that day.
  4. Finding that time.  You have to schedule into your diary the time to work on your business – whether it is in the time between clients or schedule before or after them.  Is it before the kids get up for school in the morning? Are you going to get up that hour extra early and do an hour before the kids go to school? Are you going to do an hour after they’ve gone to bed, and schedule in that time before or after? It might be that you have to schedule a day off in the week and make that an admin day.
  5. If you’re still, “Ah, I can’t do that, don’t want to do that. It’s a struggle.” Then outsource it. Send it out to somebody else. Give it to a VA who can do it for you, a virtual assistant who can do that for you. Or give it to a bookkeeper who can do your bookkeeping and your accounts, give it to them. If you don’t want to do the social media, give it to a social media manager who can take care of all your social media posts for you. Outsource it.

These are really my five tips for finding the time to market your business. It is all about time management. It is all about having to look at and prioritise it as your clients. Working on your business and marketing, being visible, being seen by the outside world, is very important, as much as working with your clients, because if you don’t do that, then you’ve got no clients and you’ve got no business.

Library of content available to access on Time Management

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Marketing – Just A Bit Sleazy

Marketing – Just A Bit Sleazy

When we are heart centred and spiritual workers, why do we not like marketing?

I have even heard a therapist say that they don’t do marketing.  When I asked them why, with a surprised look on my face, their answer? – “it’s all a bit sleazy and unnecessary really, people will find me if they really want me”.

You cannot be serious?

Well, my immediate thought was, well you won’t have a therapy business for long.

But actually, there are many therapists who feel like this about marketing – who are shy when it comes to talking about their therapy business.  There are too many whose inhibitions and worry about what people might think or say stops them getting the right message out to the right people and as a result, their lives are diminished AND so are the lives of their potential clients.

Marketing is helping people who need each other to find one another.

If you run a therapy business that helps couples with fertility then you have a moral responsibility to market that service in your area.  To not do so would deprive couples of the support to start a family.

If you know that your beauty salon has the treatments and staff that really do make women feel better, more beautiful and more confident, then isn’t society diminished if no one knows about it?

The best salesperson is the one who takes immense satisfaction from the satisfaction that the client gets.

If you substitute the word “salesperson” with the word “marketer” or “business owner” then it’s pertinent to all of us, isn’t it?

Real marketers solve problems for our clients.  We ensure that the services meet or exceed our client’s expectation and we work really hard to fix that where it doesn’t happen.

Is every therapist like this?  No of course not, there are some bad marketers about. But, it is wrong to suggest that therefore all marketing is sleazy and unnecessary.  That’s like suggesting all sportsmen/women are cheats.

Good marketing does much more than just sell services and products – it adds real value to society and crucially, it helps people who need each other to find each other – and that’s what you should be focused on.

If you do not let them know you exist, you won’t exist.

www.alistherapyacademy.co.uk

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Client Retention

CLIENT RETENTION

Client retention is a phrase that is often thrown around in the therapy industry. What’s the big deal about client retention, anyway? You work hard to bring in new clients each week, so who really cares if existing clients choose to come back or not?

Well, that’s just it: Bringing in new clients takes your time, money and resources, if you are constantly having to seek new clients, it’s exhausting and expensive —while it may be true no business can thrive without bringing in new clients, if you can retain your existing client base, then you’ll end up reducing your costs (and improving your return on investment) in the long run.

Simples, keep more clients coming back! This sounds easy enough—surely providing fantastic therapy services is enough to keep clients coming back for more, right? But if you’ve been practising massage for longer than, say, five minutes, you probably realise it’s not exactly this cut-and-dried.

What can you do, other than offer a great experience, to improve client-retention numbers?

First thing is to remember that there are 3 stages in this process of retaining clients!

  1. The First Impression

Many businesses neglect this first and arguably most-important stage. During this stage, you have, at most, 60 seconds to make a good first impression. Most of the time, this won’t include any portion of the actual therapy session. The first 30 to 60 seconds spent interacting with your business generally isn’t spent with another human – rather, this is the first phone call, e-mail, social media or website visit.  Making a great first impression is more than having a smiling face greet new clients who walk through the door. The number one rule of making the first interaction a successful one is to never make new clients (or any clients, for that matter) work to find information.  From your answering machine to your website, frequently asked questions should be addressed in a simple and straightforward manner.  Some things to address include a description of your therapies, pricing, hours of work, contact information and what to expect during the first session. Offering email and newsletter signups on your page will ensure you obtain a potential client’s contact information if they visit your website but don’t want to call.  Offering online booking allows clients who access your website outside of business hours to avoid phone tag.

  1. Then What

Once you get a new client to come through the door for a first visit, your next objective is to keep her there. Your strategy should consist of staying connected to your new clients and encouraging commitment to your business.

Why does staying connected to your clients encourage them to come back? Establishing a way to communicate with clients will keep your business at the forefront of their minds. And then when most people think of massage, they’ll say to themselves, “I could use one of those right about now.”  You can connect with your clients in many ways, and one of the easiest is to use automated e-mails and text messaging. These little gems can be sent out to remind clients of upcoming appointments, to confirm a booking, even to wish them a happy birthday or to remind them to book their next appointment.  Automated emails are not only helpful to the client but are also a great micro- marketing tool when coupled with promotional codes and offers.

It’s also possible to stay connected with clients through education, using your newsletters, blogs and social media.   Many first-time clients aren’t aware of the benefits regular therapies can have on their overall wellness routine. Educating clients on the health benefits of different types of therapies can lead to them incorporating it more regularly into their lives.  Another benefit of education to your client-retention strategy is when your clients look to you as an educational resource, they are less likely to shop around for appointments elsewhere.

Feeling important is also a key factor in client retention. If clients view your therapies as part of their overall wellness routine, then they are more likely to book in advance and plan for the expense in their budget.

  1. Ongoing Clients

Many businesses work hard to retain their new clients, just to forget about them once they reach the status of a long-term client. Just like the first two stages of the client retention, the third and final stage of an ongoing client needs its own, client retention strategy that focuses on great customer service. Great customer service begins with learning what your clients want, and the best place to start is by asking your clients. Get feedback in the form of asking them directly, a suggestion box or an online survey. Once you receive feedback, respond to it. Let clients know their opinions matter; this will ensure you continue to receive feedback.  When you receive negative feedback, respond in a manner that acknowledges how your client is feeling with a “how can I make this better” attitude. Your client may or may not be in the right, but it doesn’t matter. The fact is she is upset and your job is to recognize this and work with her to find an appropriate solution. If you’re able to turn the situation around and make your client happy, she’s not only going to come back but is also likely to refer your business to others.

Once clients reach this stage, you’ll notice a higher-than-average retention rate. However, you’re still bound to see lapsed clients, those who have inexplicably stopped booking their appointments.  Send them an email with a special promotion. Reaching out to lapsed clients will let them know they are missed and you’ll see your retention numbers rise when they book their next massage.

When it comes to the therapy industry, no two clients are alike. Every individual has unique needs and will benefit from your therapies in a slightly different way; just as you use different methodologies of massage to accomplish different forms of healing, you should be using different strategies of client retention to keep clients coming back to your business.

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Earning The Money You Deserve

EARNING THE MONEY YOU DESERVE

Today I’m going to be talking to you all about earning the money that you want and valuing yourselves

Now, first off and instantly what you want to think of is getting the mindset right. You’re either going to be running a very expensive hobby, or you are going to be running a business. Soon as you start taking money from people for you to provide your therapies, you are actually in business. As soon as you set up your business and as soon as you launch that’s when you got to notify the HMRC. The tax office. You don’t do it after a year you’ve been in business. You do it as soon as you set up.

So, the other question then that I will often get asked is about money. Because I’m often seeing therapists that they are discontent for their therapies. They’re not sure what to charge. They’re worried about charging too much and then they think that when they’re not getting the clients they’re charging too much, but then they go and offer a discount. I’m often seeing treatment, appointment available with twenty pounds off, or ten pounds off for August or whatever. Which is fine if that brings you, clients, in, that’s the visibility you want then that’s fine. That’s totally up to you, but what you’ll be doing then is working a lot harder for a lot less money. What you want to do is if you start doing offers is to offer value added.

What I want to take you back to is the pricing and how to work that out.

Firstly, you’ll go into market research and you’re going to see what other therapists are charging in your area. You’re not going to undercut them, you just want to see what the dearest ones are and what they’re providing, and what the cheapest ones are and they’re providing. If you end up in the middle, that’s fine. I think that’s the baseball park that we all start from is that we’re in the middle. But you’ve also got to look at what clients you’re targeting. If you’re targeting clients in an affluent area, they’re not going to pay for a cheap therapy. If you’re looking for clients in a rundown area, you’re not going to get paid for an expensive therapy. If you’re looking to provide therapies in a spa-like atmosphere in a spa-like clinic, salon, then again you can do those spa-like prices. We all know where we live, we all know who our clients are, we all know what our target market is.

You then got to look at actually what you want to do yourself. So how much do you want to do? How much do you want to earn? So weekly, or monthly, or yearly. You’ve got to pay yourself. How much do you want your business to earn? By looking at that you’re actually then breaking it down. Say we look at a year. How much do you want your business to earn in that year? You then want to look at how many weeks you’re going to work in that year. Are you taking two weeks off for Christmas? Do you have family and you’re going to take six weeks off in the summer and all the school holidays? Are you only going to work part-time? Maybe two, three days a week? You know what hours and what weeks you want to work, so put down in there how many weeks of the year you want to work, how many hours in a week do you want to work? You can work that out then, for when you’ve got those totals. How many clients do you need a month, how many clients do you need a week? If you’re going to work it then, how much do you want to earn a month? You then want to break down, “Well right, if I’m charging 20 pounds a session, I need so many clients a week. Or I need so many clients a month”. You might look at that and go blimey that’s far too much work, I can’t achieve all that in that time. You know then that your prices are going to have to go up. So, you’ve got to look at your pricing because how much do you want to earn, how much do you want to pay yourself, how many clients are you going to need to cover that because you’ve also got to cover your expenses.

So, your normal things like tax and national insurance. You might have room rent. You might have travel. You might have laundry bills from washing the towels and everything else that you use. There are products that you’re using, there’s couch roll. You might be using a mobile phone so there’s phone rent. Maybe if you do it from home you’re going to have the costs be taken it off from your home. You might be looking at all of your organisations you’re part of. You’re part of a national organisation, FHT or the Federations of Small Businesses, or Beauty Group. You might also be part of a local business group. Again, like I said earlier you have FSB, or Chamber. You’re looking at those fees as well. You need to break down and write down what your expenses are going to be every month. What is that going to cost you to run your business? Where might you have fees of, say like £125, for being a member of the Federation of Small Businesses, how much is that a week or how much is that a month? You add that then to your expenses, you take so much of account to put money back on your tax bill.

So you got to look at all these points of what money you need to earn. The thing is you might look at it and go, “Oh my god it’s going to cost me a fortune in expenses”. You might also then if you’re looking at it for the first time that you’ve been running your business for a couple of years, this might actually get you to look at it to see whether there’s any way you can save money. You might find that you’re spending more out, and you can get a better deal on your phone or on your tablet data. You might find that you can get a better fibre deal for your internet. You might find that you might then want to ring around and find cheaper car insurance, or you might want to have a look around to see what organisational memberships- You’ll be able to find out whether you can cut back on your bills to make fewer expenses. You might not necessarily need a lot of the organisations now that you use. You might not need a lot of the stuff. How many magazine subscriptions are you with? Have a look at stuff like that. You look at all that to see whether you can cut down on your expenses to save you some money. You might then want to start looking at actually mentoring. Do you need business help? Do you need business advice? There’s plenty out there that’s for free, but you might need someone to one coaching or mentor from somebody and you add that to your business expenses. To help you to improve to grow your business to be able to earn more money. How much is it costing you for your website, for your website host? Or if your web developer is charging you for updating or for backing up your website. How much is that costing you?  It’s also your training. You can actively be looking for more CPD points. Are you paying for more training? Is it online courses? Is it learning more therapy skills? Are you learning some different business skills? All this the training can cost you, and again you take that into account as part of your expenses.

You then look at how many hours that you’re actually going to work per month. It’s actually how much you want to work, how many hours you want to work, how many clients you want to see or how many clients do you need. To cover your costs, to cover your expenses, to pay you, and to make a profit. You might not always make a profit, but you have to pay you, ’cause you’re not going to work for free are you? You’re not going to do all your gifts and help other people for nothing. Yes I know we love our job, I know we love what we do, we love it with a passion. But we still got to keep a roof over our head. We’ve still got to contribute towards the family home or we’ve still got to pay for what we want. We’ve still got to look at our business as that it is earning money because we want to pay ourselves. Have you got a marketing budget? That’s the scary one when you start thinking, “Do I need a marketing budget”. Well, you need to have some funds there. Maybe you want to pay for your advertising. Pay for your leaflets, pay for your business cards. Maybe to pay for a Facebook Ad. These are the different things that you need to look at. It’s not just a case of somebody’s going to pay me 25 pounds for a half hour back, neck, and shoulder massage. Or someone’s going to pay me 45 pounds for a back massage. I want to earn £10 an hour so 10 pounds of it is mine and the rest of it all went to the business. You’ve got to see what it is you need. So then you’re not looking at your diary going, “I haven’t got enough clients. My diary is empty”. Your bank account, knowing your numbers might be better. You might be better off than you thought. It’s knowing your numbers.

If you know your numbers, you know how much you’re earning, your business is earning. You know how many clients you’re seeing. You know if you’re anywhere near your target. You know if you need to bring any extra work in, and you know how much that you’re paying yourself. These are all the things that you need to look at. A lot of this then also comes down to, as I said, the mindset of are you an expensive hobby or are you a business? It’s having the mindset but it’s also the belief in yourself. You’re not just doing this for fun. You have paid a lot for training. You have spent countless hours, weeks, and months learning your gifts, going through your training. Remember all the case studies you’ve done, remember all the assignments you’ve done, remember all the studying you’ve done for all the muscles and all the different techniques, the hours you fretted over your files learning. You know, that’s not just something you can rock up and do. That takes time and that’s why we’re paid what we’re worth, we value what we do. Clients need to value what we do. If they don’t value you they’re not worth your time. You’ve got to value yourself, you’ve got to believe in yourself, and your clients will value you. You’re not looking for people that want a discount. You’re not looking for people that won’t show. You’re not looking for people that are going to be a late cancellation. You want people that value, that love you and believe that you’re an expert. So they will turn up on time, they will turn up whenever you’re needed they will think of you and they will be in touch.

Lastly, is accountability and support. There’s therapists groups out there, support groups, and also with the Federation of Holistic Therapists have got hopefully local support group in your area. There might be therapists that run their own groups that maybe there might be nothing of influence. They’ve created their own groups. Maybe your clinic where you go to run a therapy room. Maybe they run a group as part of the clinic. Maybe they- Chat with the owners. See if they can organise a monthly meeting with all the therapists can get together to talk and to share. Have a look at Facebook Groups. There are lots of Groups on Facebook whether it’s for aromatherapy. Whether it’s for Indian head massage. Whether it’s just holistic therapist support. There’s therapist group support there within my own academy. I’ve got the page where I can be in support and give advice like this bite-sized learning and more, within that. Within that, I’ve got my own Groups. There’s two Facebook Groups I run. It’s the ATA Hub, which is there for therapists that have worked with the academy. So they’re present and past members, there’s those that have been involved with Webinars, there’s those that bought online courses, there’s those that might do coaching or mentoring with me, there’s those that have and have had their business reviews. All things like that. Those that have worked within the academy, they become part of the Hub. I’ve also got then the Mastermind Group, which is for the academy members.

That’s my bite-sized learning today. It’s knowing your numbers. When you want to earn the amount of money you want it comes down to knowing your numbers. What your expenses are, what you’re paying for, how much you actually want to earn, how much you want the business to earn, what profit you’d want it to make, what things you want to do within the business. It’s breaking all that down and knowing your numbers so that you can make sure you’re getting it right. You’re working the hours you want to work, you’re working the weeks you want to work, and you’re seeing the number of clients you want to see and that you’re getting them into your diary.

 

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How not to sound desperate when looking for bookings in your diary

How not to sound desperate when looking for bookings in your diary

A busy live online workshop this morning “Adding Value Not Discount For Your Clients” where we discussed why discounting is not good for your therapy practice.
Your diary is looking very empty – you are going through a quiet period, you are not making enough money to cover your room rent, you are not meeting your targets and you just don’t have enough clients!
You’re frantically trying to sell stuff to make ends meet – you want the business. ANY business – you’re putting yourself out there to anyone.
You’re dropping prices left, right and centre, creating offers, discounting…….
People can smell it a mile off – the smell of desperation.
There is nothing more off-putting to prospective customers than a therapist who is clearly desperate for business.
In their mind, they’re thinking ‘why is she so desperate?’, ‘is she so bad that no-one is booking off her?’, ‘she’s trying TOO hard for this, it feels a bit uncomfortable’.
You’re giving off all the wrong vibes.
Who would you rather buy from?
A) A therapist who is confident and sure of herself, who clearly knows her stuff, is an expert in their field and who isn’t by any means the cheapest out there but who has great testimonials and obviously offers a great service. OR
B) A nervous, desperate person who clearly needs your business and is willing to do ANYTHING to get it. Offering to help with all sorts of ailments, but nothing specific, speaking to everyone but not saying really anything, they can just help.
Now, some people will be attracted to therapist B – but they are going to be people who want CHEAP. People who want therapists that don’t really value themselves, won’t value them either because they can cancel last minute or not even show up.
The people who are attracted to therapist A want a professional therapist, someone who is very clear about what they offer and who is confident in their ability to do an excellent job. They meet specific training and standards and are particular about customer care. A client will even pay a bit extra to work with this therapist because she’s clearly worth it.
Which type of client would you prefer to attract? The client who value you or the discounters, who only want wants on offer?
So how do you ditch the desperation but still need the bookings?
Well, first of all, you stop selling discounts. You stop telling yourself that people can’t afford you.
Instead, you tell the outside world how wonderful you are and why they must book you, educate them, help them, share your expertise. Add value to your therapies, make them sound special with what you are giving them.
Do you see the difference in the vibes?
You may be running around like a headless chicken but to everyone else, you are a calm, confident therapist who they aspire to be.
You need to keep telling yourself that you are amazing value.
You are an expert.
You are awesome
Tell it to yourself until you believe it because you ARE.
Don’t drop your prices. Don’t go after any old rubbish clients. Target your ideal clients.
Change the energy around you.
Change the vibes you’re giving off.
Find positivity in the smallest things.
Start to appreciate what you have.
I made all those discounts, ½ price offers, giving stuff away and I worked so hard that not only did I not make enough money, but I also suffered from burnout and had to review my therapy business.
I had to put my prices up, stop discounting and value myself. Yes, I lost some clients but not those that valued me or loved what I did. The clients that valued me are still with me now, some of them ongoing for 15 years!
And if I can do it, so can you.
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