My Mantras I Run My Business By
I don’t stand in front of a mirror and say these over and over again (you can do if you want to) but I say these to myself and when the going gets tough! I also have them pinned around HQ and in my phone/tablet.
HERE THEY ARE:
The first 2 are my favourite, I say these a lot and to a lot of other therapists and business owners.
SOMETHING IS BETTER THAN NOTHING
This is one of my favourites and one I am constantly saying and repeating. Why? Because when we are creating something such as FB posts, blogs, website, leaflets, business cards etc we often put it on hold until we are ready to go with it. We hang on because we are not sure of the wording or how it looks etc. PUT IT OUT THERE! What is the point of creating something and then waiting for it to be perfect, so it works? Put it out there NOW and you can always update and tweak later as you are working with it. People won’t know what you are doing unless you have something out there, your website, business card, leaflet etc. Be consistent and take small steps every day. Just get started!
DONE IS BETTER THAN PERFECT
This is my second favourite because it works hand in hand with the first one. Again, don’t wait for it to look or sound perfect, just get it out there. People are looking for someone like you to help them, not for you to get everything perfect first. They do not have the time.
KEEP IT SIMPLE STUPID
One of the most famous marketing tips. I do think that we can over think things – again to be perfect. When we are thinking up of branding, business name, leaflets etc. We try to be clever or with a marketing design, we over complicate things – just keep it simple – simplicity in itself.
WAKE UP AND BE AWESOME
This helps me get out of bed in the morning and motivates me if all I want to do is curl up and hibernate.
LOUD WELSH AND PROUD
This is personal for me. I have lived for over 20 years now on the South Coast and the first few years I struggled in making connections with people. I would be asked to talk slower and quieter. I would accommodate them and alter my way of speaking. I did this until one day I asked myself why. Why was I trying to keep everyone happy? I should be me! I am from South Wales, Welsh and very proud of it (I have lost my accent, yes) So, from that day I am me. I am loud, and I do talk fast – that is me!
TEACH INSPIRE MOTIVATE
Now this one is more for me, but it can help you also. As therapists, you can teach people to look after themselves and live a healthier life. You can inspire and motivate others to what you say and do, you never know who is watching. For me, I love to help therapists and share what I have experienced and learnt over the years. It is amazing that through social media you find out from World Wide that people contact to say they love following what I do and help inspire them every day with their business – they even ask themselves “what would Ali do?” Amazing and that is in New Zealand! With the internet, you never know who you are helping.
Be consistent, take action and implement – small steps every day. Building a business and being a success, getting clients takes time. It does not happen overnight and there is no get rich quick scheme. It takes consistent small baby steps every day to get to where you want to be, so it is working ‘on’ your business every day. You can do all the training in the world, but they are a waste of time if you do not put that training in place and use the learning.
HAPPINESS IS FOUND IF YOU STOP COMPARING YOURSELF TO OTHER PEOPLE
I like everyone else are human. There are days when I am on social media and I see therapists and mentors posts and think they are doing better than me. I meet others at support groups and think they are better therapists than me. I then remind myself that I am still in business, my clients love me and are loyal, I love both of my businesses and I am me. Authentic and nobody else can do what I do – there are many therapists and mentors out there but none of them are me!