Outsourcing – Valuable To Me, Goobledeegook To You!

What is outsourcing

I had to use this title as I often get asked this when I mention it to other therapists. The look on her face was a picture as I waffled ways to increase her client numbers and income with marketing, social media, blogging etc.

From her expression, I suddenly realised I had become someone who was talking gobbledegook! (or Welsh!)  It did confirm that I have become pretty proficient in this business lark but it also made me realise that just like we talk to client’s and don’t use too many A & P or muscle terms, I had to think about my language. I know you can all relate to that in your own therapy businesses.

So “what the hell is outsourcing”? Well it is getting some help, in basic terms. Getting someone to do the stuff that is stopping you either working with  clients or more importantly stopping you working “on” your business to get the customers through the door in the first place. Here are some examples of outsourcing:

  • VA – Virtual Assistant. A lot of my advice is all about writing good content and repurposing it across many mediums from blogs, social media, talks, podcasts, memes etc.

How many times however has that piece that you have written (or worse you only thought about writing) sat on your computer and never got any further?

I can hold my hand up as I am guilty of this on occasion especially with my businesses. So I have used a VA. The great advantage of a VA is that you don’t employ them they are freelance, you can opt to use them when you want and for what you want. They charge you buy the hour and a good VA will tell you how many hours they estimate the job will take. My VA puts together my newsletter and I literally email across a load of content and she makes it look beautiful and even posts it out which saves me hours and takes her 30 minutes.

  • Accounts and Book-keeping. Now you may love figures but from my experience, most therapists find it deadly boring and I am with you. From the start, I employed a book-keeper and an accountant. Shop around and make sure you get quotes for the time spent. If you have a good bookkeeper, they should keep your account fees down by doing the majority of the work. Get referrals from other people and shop around before deciding, accountants do NOT have to be expensive. So, if it seems expensive look elsewhere – avoid large firms as their costs are more and hence prices go up.

I have had people say to me “oh I have learned to do that so I can do it myself.  It saves me paying for an accountant”.  Ok, I get that but look at it another way.  If you knew an accountant that learned massage over a weekend and was then massaging their family and friends because they could, wouldn’t you be a bit annoyed? Their skill is to be an account, your skill is to be a massage therapist!

  • If you want to move forward in your business and you are struggling to take time to work “on” your business, then get a cleaner. Your time is better spent on your business and to be honest you can earn more. I live in a house with 3 men! They are not bad but no common sense between them, so do not think of voluntarily hoovering, cleaning, washing up etc.  So, I am in the process of researching a cleaner and then looking at my numbers for earning and costings to see what I need to do to be able to afford that cleaner easily. You may spend hour ironing, (what’s ironing?;))  that you could outsource to someone else.

What you do is create a team to support you and your business – whether that is home or at your work. Your bookkeeper/accountant, your VA/Admin, your IT who takes care of your website (they build it, host it and maintain it – you can edit it).  What happens if your website gets hacked or goes down, who do you turn to instead of hours of hairpulling.

Places to find outsourcing can be on sites such as fiverr.com and peopleperhour.com. Check out these sites as again you can get people to do just the odd job including website issues and design of logos. Or you may have a family member that would be happy to help you for free or a friend for a free treatment. I shouldn’t cost you a lot and it can be free.

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How do you get your clients to keep coming back

Client Retention

When you are running your own therapy business there is a million things you could do to help you attract new clients and build your therapy practice/clinic.
Amid all the options we have for marketing our businesses, sometimes the simplest ones are the most effective because all the bells and whistles don’t matter one bit if you don’t take the time to create amazing customer experiences.
No matter what type of business you run, creating that amazing customer experience is critical to your success. You need a plan in place to delight your customer from the second they first discover your business and every step of the way after that when they become your client.
Building an amazing customer experience is truly the most powerful marketing strategy your business will ever implement or execute on.
Because it is simply good business practice, as people who love doing business with your company will keep coming back for more. They won’t be able to resist talking about your business and sharing it with their friends. And, you will be able to woo more customers into being clients by wowing them before they even book.
As a member of Ali’s Therapy Academy, the members worked through and created their own individual customer experience through their Monthly Module.
Sometimes it’s the little things that stand out in a client’s mind differentiating between a great massage and an exceptional experience. Pay extra attention to the little details and you’re sure to make a memorable impression.
The following are just a few ideas. This is by no means the extent of what you can do, but rather a starting point to springboard your creativity. The possibilities are endless! In the member’s group, we have created 12!
  1. When a new client is filling out your intake paperwork, offer them a warm herbal neck pillow or wheatie bag that can be heated in the microwave. They feel great and smell like heaven. Your client has only been in your room for 2 minutes and already they’re impressed.
  2. If you have clients who wear contact lenses, have eye drops etc available to help them if needed.
  3. Put something pretty on the floor under the face cradle. (I have a pretty bowl with rocks) Granted, most clients have their eyes closed at this point. But for those that don’t, they will take note of your attention to every detail. (It’s just a simple bowl of rocks. But the effect? “Wow! You’ve thought of everything!”)
Why Client Experiences Matter
Customer experience isn’t about what happens once someone books with you, it’s about all the steps before that and how you move each would-be client through their journey with your business.
Attraction – Discovery – Research – Choice – Purchase – Use
We work in a saturated market. If you Google search your area for a therapist, look on Facebook or attend a Complementary event you will see that there are a lot of people who do the same as you.
You may feel crestfallen, overwhelmed, lack confidence or just plain don’t feel good enough compared with all others. You think their branding looks better, their skills are better, they look better therapists, they offer more…… Remember these are just your mind monkeys playing tricks with you. You have done your training and you left college/training school with amazing skills. You are an amazing therapist. Stop comparing yourself to others for a start. You are you and you are unique.
How can you stand out from all the others? Why would clients look at your therapy practice?
Further resources:
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Mantras That Help Me With My Business




My Mantras I Run My Business By





I don’t stand in front of a mirror and say these over and over again (you can do if you want to) but I say these to myself and when the going gets tough!  I also have them pinned around HQ and in my phone/tablet.


The first 2 are my favourite, I say these a lot and to a lot of other therapists and business owners.


This is one of my favourites and one I am constantly saying and repeating. Why?  Because when we are creating something such as FB posts, blogs, website, leaflets, business cards etc we often put it on hold until we are ready to go with it.  We hang on because we are not sure of the wording or how it looks etc.  PUT IT OUT THERE!  What is the point of creating something and then waiting for it to be perfect, so it works? Put it out there NOW and you can always update and tweak later as you are working with it.  People won’t know what you are doing unless you have something out there, your website, business card, leaflet etc. Be consistent and take small steps every day. Just get started!



This is my second favourite because it works hand in hand with the first one.  Again, don’t wait for it to look or sound perfect, just get it out there.  People are looking for someone like you to help them, not for you to get everything perfect first.  They do not have the time.



One of the most famous marketing tips.  I do think that we can over think things – again to be perfect.  When we are thinking up of branding, business name, leaflets etc.  We try to be clever or with a marketing design, we over complicate things – just keep it simple – simplicity in itself.



This helps me get out of bed in the morning and motivates me if all I want to do is curl up and hibernate.



This is personal for me.  I have lived for over 20 years now on the South Coast and the first few years I struggled in making connections with people.  I would be asked to talk slower and quieter. I would accommodate them and alter my way of speaking.  I did this until one day I asked myself why.  Why was I trying to keep everyone happy? I should be me!  I am from South Wales, Welsh and very proud of it (I have lost my accent, yes) So, from that day I am me.  I am loud, and I do talk fast – that is me!



Now this one is more for me, but it can help you also.  As therapists, you can teach people to look after themselves and live a healthier life. You can inspire and motivate others to what you say and do, you never know who is watching.  For me, I love to help therapists and share what I have experienced and learnt over the years.  It is amazing that through social media you find out from World Wide that people contact to say they love following what I do and help inspire them every day with their business – they even ask themselves “what would Ali do?” Amazing and that is in New Zealand!  With the internet, you never know who you are helping.



Be consistent, take action and implement – small steps every day.  Building a business and being a success, getting clients takes time.  It does not happen overnight and there is no get rich quick scheme.  It takes consistent small baby steps every day to get to where you want to be, so it is working ‘on’ your business every day.  You can do all the training in the world, but they are a waste of time if you do not put that training in place and use the learning.



I like everyone else are human.  There are days when I am on social media and I see therapists and mentors posts and think they are doing better than me.  I meet others at support groups and think they are better therapists than me.  I then remind myself that I am still in business, my clients love me and are loyal, I love both of my businesses and I am me.  Authentic and nobody else can do what I do – there are many therapists and mentors out there but none of them are me!

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Work Like A Therapist Think Like A Boss

Why you may be struggling with your therapy business

You’ve got to work like a therapist but think like a boss. There’s no new magic. It’s investing in yourself, your business. Not more therapies, not having a huge long list of therapies. I was watching a program a couple of weeks ago. It was doing up a chateau DIY.

There were two chaps there who had this fantastic, amazing chateau that was running weddings. Somebody had gone there to advise them and to help them out because they were really, really struggling. And if they didn’t make their business work in that year, then they were going to give it up. Once she actually sat down and worked with them, she found they had a long list of what they offered. She found out that they didn’t actually own, they didn’t have their own tables, didn’t have their own chairs, didn’t have their own cutlery, dinner service, nothing like that because they were hiring it for the wedding. They were getting the people to have their choice of square tables, round tables, rectangle tables, pattern plates, plain plates, white plates, this cutlery, that cutlery, these different glasses, that different glasses.  And the thing was, probably like our own clients, we get overwhelmed with what’s available, what to choose. She said, “Get your own tables. Get your own stuff and then they know that’s what they’ve got. They’ll either book with you or they’ll go elsewhere. Just make it available.

That’s why we say it’s a niche. That’s why we say to bring it down. Because putting the marketing message out to everyone, nobody is going to see it. You will work with everyone. You will still get out to other people and other people will do the recommendations and the referrals for you. So that’s where word of mouth comes in. But what you really need to do to get your marketing message to save you time, to save you effort and to make sure you are saying that you are visible, that’s when you niche down and make your marketing message much easier.

I’ve done exactly the same thing in my business. You get really passionate about all the therapies. You learn umpteen things and keep adding to it. So I’m qualified in Swedish massage, aromatherapy massage, hot stone, Thai herbal, sports, and I’ve done some Thai. I’m also qualified in reflexology, vertical reflexology and I’ve done foot reading. I’m also qualified in Indian head.  I’ve done nutrition, stress management. I’ve done yoga. I’ve got a whole long list. Now, I can package that together and sell them as really good well-being packages, but as standalone therapies, people just see a long list and go, “Oh. What am I after?”

So what’s happened over the years, a bit as well with my marketing and what therapies I like and what therapies I don’t like doing, it’s this year that I’ve narrowed it down to I’m only offering a select few therapies. That’s what I will market on and it will be targeted at a niche market. So I’ve narrowed it right down. I’m not forgetting my other therapies, my long list of therapies is still there as a toolbox that I’ll dip into what I need for my client, or I’ll recommend to that client. But I’m not going to spend my time marketing on all of them. I might bring them out and market them at a special time of the year. I might make them a Spring offer or an Autumn offer or I might do something special for the Summer or I might do a special something for Mother’s Day.

This is why you work it and you niche it. It comes down to mindset and this is where I said work like a therapist, think like a boss. It’s having that mindset because we all love our therapies, we all want to train. But then we forget to invest in ourselves or we think we don’t need it. Investing in ourselves and learning about the business, because how do you market? How do you do social media? How do you sell? How do you network? How do you write your marketing message? How do you write the content for your newsletter? How do you run that promotion? How do you sell? You’ve got your features and your benefits.  What’s the difference between the two? Why would the benefits be better than the features?

I see loads of lovely offers that therapists are putting out there on social media and they’re saying 10 pounds off. Come and see me for reflexology, blah blah blah. Why? Why should I book with you? Why should I come and see you? Just because I want that £10 off? Am I then going to come to you? Am I then going to be loyal to you? What’re the benefits that I’m going to get as a customer, as a client, when I come through the door? What are you going to do for me? How are you going to make me feel? That’s what we should be selling, not our reflexology, not our massage, not our hot stone whatever. We’re selling the sizzle. We’re selling how we’re going to make them feel, how we’re going to make their lives better, how we’re going to make their well-being better.  You’ve got to believe in yourself and how you get your business out there. We are human. We will have our faults and we will have our doubts and we will have our, “oh, do I want to step out into my comfort zone?”

If there’s somebody who inspires you, or who you admire in the industry or there might be some woman or therapist or whatever that motivates you. If you come up to a dilemma or if you come up to a snag or a problem or something you’re trying to work out, just think what would they be doing. Just think how would they think. Put yourself in their shoes. What would they do?

Back 20 years ago, when I did the business side of my course, nothing about marketing. Oh, we developed a leaflet and we developed a business card. But nothing about how could I get my business out there. Now marketing 20 years ago is certainly different than what it is now. Marketing changes and it changes so quickly because you’ve got the internet, you’ve got social media. It changes so quickly. So that’s what you’ve got to do is to keep updating, even if you’ve trained in business for three, four years ago. Things will have changed since then because now also, we’re bringing out the GDPR. So that’s going to change how you market. You won’t be able to take, offer a freebie or offer a free draw or stuff now and automatically put people onto your database without getting their consent.

So that changes things on how you market to what you were doing last year, what you’ve been doing the last 18 years or whatever. So things are always changing. Another question I put to the people I work within the hub on Facebook. I put a question to them that when they’re looking at running their business, do they keep up to date with the business news? Because I was interested to find out how many of them knew about the GDPR and I knew some of them weren’t already because they were asking me questions. But I’ve been talking about GDPR since January. But I’ve been learning about it since last year. So, I’m still getting comments now from therapists that say, “Oh Allie. I’ve just found out about GDPR. Have you got any tips around my Facebook live in January? I run a webinar on it in February.”

How is it that organisations that are telling them in a later stage? Is it just purely through social media they’re picking things up? And it’s what I said, again, to therapists where I say work like a therapist, think like a boss. What else do you follow on social media? What newsletters do you get through? You don’t have to follow everybody. But are you looking at the Chamber of Commerce? Or are you looking at Federation of Small Business? Or are you looking at any other business experts on social media or in newsletters or whatever to follow, to keep up with the latest news? Yes, I read the daily mail on a Saturday. Yes, I know it’s called the Daily Hate. And you may hate me for that, but in there, it’s got a business section. [inaudible 00:17:59] flip through that just to see what’s going on. Some of it’s totally out of my league and I’ve got no interest in, but I just like to see because in there, it tells you what’s the latest trend in marketing, what’s the latest thing that you need to do.  So it’s those type of things that you need to look at.

Marketing always gets outdated. It goes through changes so quickly. You’ve got to keep up to date. I see many, many students come out that they’re great with their qualifications, but they’re not then don’t know how to put the business out there. Don’t know how to be visible. Don’t know what to say or do to get the clients in. Some of them even come to leave with a belief that they’re just going to set up and people are going to come to them, they’re going to find them. Well, it’s not. It’s about being visible.  What you want is the people that really need you and that want you. Also remember with running a business, and again, it’s one that we see often when I’m in the therapist groups and I’m chatting is that it does take time. I’m sorry, it’s not quick. It does take time to build a business out there, to get the word out there, to get people seeing you, to get people coming on.

That’s why the first 12 months, maybe even longer, it is a bit of a hard slog. It is networking. It is being at events. The initial 12 months, it is the legwork. It is the groundwork.  Now there’s a mass market. We’re all clambering out for people. We’re all looking for people. But, there are enough people there for us. There are enough clients out there for all of us. But, it’s getting the word out there. It is enjoyment, but all this comes down to its implementation. It means taking action. You might have a very, very, very long to-do list. So every week, plan some things from that to do list, prioritise it and do it. Add to that list what really needs doing, what’s been an idea of your for months that really needs doing? Is there some marketing you really want to try and haven’t yet? Well, don’t keep putting it farther down your to-do list, pull it out and work on it. It always takes implementation and action. Small steps every day. I hear therapists say to me, oh I’m going to have a website. And they’re still saying it three years on. Well, when are you going to do it? If it comes down to money, all right, put a little bit beside each week, each month and save up to get that website built.

Or maybe your web developer, web person that you know will do a plan. My big academy site cost me thousands and I couldn’t pay that initially. So we had a payment plan in place so that I could pay it off before it actually all went out live. So we’ve just built bits and we did things as and when I could afford it. It might be the case for you with a website. Some people don’t have websites. They’ve got a Facebook page and that’s fine. That works for you, that’s great. But it’s sending them in the right direction. You’ve got to see what you need, who you’re looking for and what you’re doing, what you need to have in place, what you need to do with it.

It’s that working on your business, not in it with working with your therapies. You’ve also got to be working on your business every day. So that’s why you might be struggling is that you’re not being visible. You’re not putting your word out there. You haven’t got the mindset in place. You haven’t got the belief. It’s that prioritising. It’s that taking those steps. It’s being visible and putting the word out there. As I said, there’s no magic tool. There’s no magic wand. There’s nothing that you can do that will miraculously turn things around. It’s the same as what every business does. It’s just that we’ve got to do it in our own way.  Like I said, work like a therapist, think like a boss. And it is. Try and find time every day to sit and work at your planner what needs to be done, what marketing have you done this week? Where have you put your business cards this week? Where have you put your flyers? Who have you spoken to? What posts have you shared? What blogging have you done? You might be going oh my God, that’s too much work. Well then, where’s your clients going to come from?  Some people do Facebook ads. Some people do AdWords and have Google AdWords, the marketing and the ads on the side. I’ve never done that, but I know therapists who have and it really works for them. It’s finding what works for you. But it is, it’s all about the groundwork. It’s all about that foundation. It’s all about taking action, implementing, pulling up and prioritising, and putting it all in place.

Go on out for a walk today in the glorious sunshine might bring some new ideas, might give you the motivation and the energy to go yeah, I can do this. I’ll have another crack at it. I’m going to do this. I’m going to do that. I’m going to contact this girl. I’m going to contact that health shop. It might be the things you need to do. But that’s why you may be struggling is you’re just not putting that groundwork and putting that word out there.

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Do You Run Your Business By Your Heart Or Your Head?

Are You Heart Or Head Led?

Is your therapy practice run by your heart or by your head?  An interesting idea and some of you might be thinking well what’s that got to do with it? Actually, it’s got a lot to do with how you’re running your business and whether your business is as successful as you want it to be. I know of therapists that, for them, this is just a hobby and they’re doing it part-time for their family and their friends.

I’m often chatting to therapists and they are saying to me that’s it’s not been a success, or they’re retiring now and in the background, it’s because they haven’t got the clients they want, they haven’t gotten the business they want. So they retire. I know some that have had therapy businesses and they’ve given up and they’ve gone back into full-time work.

Sometimes these decisions are being made because your, not motivated, your mindset may not be quite there.  I want you to look at things and look at ideas on how you perceive and how you look and run your business. The reason I’m saying this is because we go through so many things. What are you like when you’re making a decision when it comes to your business? Whether it’s for marketing, whether it’s for going to run a stand, whether it’s actually identifying your ideal client or whether it’s working with a client when a client wants to book. When your phone rings, all these little decisions to big decisions. How are you making those decisions in what you do?

It could be a case of that you’re being head lead so that you’re looking at everything, you’re planning everything. You are pushing yourself, working out of your comfort zone, setting yourself goals and learning to grow. If you’re heart led, well you go with the flow. You see where the universe takes you. You’re not stepping out of the comfort zone. You’re not trying new things. You’re not developing and learning.

Making decisions. Is it that you’re head led so that you’re planning, you’re writing everything down, you’re prioritising what you need to do, you’re looking at new ideas, creating new ideas, planning it all down and then stepping out of your comfort zone to achieve it? Or are you being heart led and going with the flow, seeing that the universe will provide and not setting goals, not setting targets, just seeing where the clients come from every week?

I want to help my clients.  I want to help and be there for my clients. It’s brilliant. That’s what we all want to do. But, you’ve got to work on your business to get the business out there. Now again, there are therapists that have a totally run business all purely by recommendations and referrals and for those, I tip my hat off to you. Well done. To have that type of business is brilliant. But, a lot of us still have to market and work on our businesses to get the clients, to be seen and to get the clients to book. So that means all about blogging, social media, newsletters, databases. We’re looking at a whole stream of different systems that we need.

Are you heart or are you head led? Do you look at every challenge, look at everything that comes along, look at everything that you know you need to do to say all right, I need to get more clients. What marketing can I do? How many clients do I need to cover my expenses? How many clients do I need to make a profit? How many clients am I short of this weeK? How many clients do I need by the end of the month? What marketing can I do to get out in the big wide world? Or like we had  GDPR that came out in May. All the forms and the consents etc. Are you looking at all that facing it and going all right, what do I need to do with this? Prioritise and make it all down into small, achievable steps? Or are you heart led and go no, nothing to do with me, not dealing with it. I’m just going to work with my clients.

What is your response for late cancellations and no shows?  Do you have a cancellation policy in place and uphold it?  Do you have a booking fee?  Or do you let them off as you do not want to upset or lose them?

Because again, that’s what I’m seeing. I can see the divide between the therapists that are being head led and they’re working on different things and then I can see the kind of therapists that are being heart led that bury their head in the sand. It’s my very black and white way of talking about it. But sometimes that’s what it needs to look at on what you are doing and what is happening with you and your therapy practice. Again, I’m often seeing this in Facebook groups and support groups and therapist groups that they’re saying … and again, I’m guilty of this when I first started out. I’m very, very guilty of it in my first few years of running my therapy practice that one was passion and two was just learning more and more and more therapies and adding them to a list.

I’ve got a lovely long list of therapies that I’m qualified in and I now call it my toolbox, the things that I can dip into to help my clients out. So that’s very good. But the thing is, I’m often again, reading in these therapist support groups of therapists going, “Oh, I haven’t got enough clients now. So what therapy would you recommend that I train in to get more clients through my door?” That one I’m hearing often, that people are asking for recommendations of what therapies are out there that’s good to qualify in to get clients than what clients need, to what people are looking for and to book.

How about looking at it and looking at what your skills are, looking at what you can do with your marketing. Are you doing the marketing? Are you putting the word out there? Are you existing? Are you at the fairs and events and different things? Are you doing the newsletters? Are you doing the follow-up? There’s all this behind the scenes background work of working on your business that can help bring clients in through your door, get them to keep coming back. Work with what you’ve already got. Develop those skillsets of learning about marketing, learning about techie things like learning to work with MailChimp, learning to work with social media, learning to write and to develop blogs, building relationships and contacts with your clients and with people out there so that they get to know, to love and to trust you.

Which are you? Do you feel you’re heart led or do you feel that you’re head led? Do you feel that you’ve got any stumbling blocks that are stopping you from moving forward, from working with your business, moving it on there?  This is what it all comes down to, heart or head led. Which direction are you going? What are you doing? Do you review your business? Do you see what’s working or not working within your business? Do you set yourself goals? Do you set yourself deadlines?

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Why Do Clients Book With Therapists They Know, Like & Trust


One thing we’ve got to remember is a lot of the time people won’t book with us the first time they see us. Whether it’s at an event, or they’re coming across our website for the first time, or they’re coming across our Facebook page. Even when they Google Search looking for a massage therapist, or reflexologist, or whatever on the internet, on their phone, when they’re going through the pages, they’ll see what’s available, what therapists and how many. So, they will check out your Facebook page, they’ll check out your website, find out what blogs you do, read your blogs, they might have a look if you’ve got a freebie sign-up and sign-up for one of them to receive it. They might want to see if you cover what they’re particularly looking for if you’re an expert in that. They might want to see what you look like first, what you sound like if you’ve got any videos.

A lot of the time, people don’t book with a therapist they don’t know unless it comes from a very good recommendation. And then, even if somebody’s recommends and refers, they still tend to check you out. So this is what I always say when you’re looking at your marketing, or you’ve got your proof of evidence, is to show all about you, being visible. You might have your blogs, you might have your social media posts, you might have a sign-up, you might do videos, you might be networking, you might be attending events.

There are lots of different things to show our authentic self. You need to be the real you. You are you. You will only talk like you. This is going sound kind of a strange thing to say, but don’t worry about when you’re doing Facebook posts, when you’re writing blogs. Anything like that. Don’t worry about having to sound so professional all the time. The reason why clients book with you, book with a therapist that they know, like and trust is that you’ve built that relationship with them. You’ve let them in. You’ve let them get to know you. It’s not just all about being in the white tunic and coming across professional. Yes it can be the client’s experience and that’s a huge thing. But to make that booking there has to be lots of things in place for people to buy from people.

So, just be you. You might find that your clients are you. You are looking for clients that are just like you. You’re not going to be able to work with everyone in your town or village. There’s only gonna be a certain set of people that will want to work with you and that’s fine. You can’t be the therapist for everyone. That’s why we always go on about niches and ideal clients.

Again, where I come across and I say about adding value to your therapies whether it’s enhancements, whether it’s the experience, whether it’s that added value, don’t keep discounting because discounting only brings along the clients that are looking for that discount. What you want is to build that know, like and trust with your client.  Get to know you, they see behind the scenes with your therapy room, you’re sharing little bits of videos, bits and pieces about you and your interests and if you’re going out to a conference or a training session, taking photographs and  sharing it on your timeline, your business page, letting your clients know that you’ve got exciting new products coming their way and your excited to show them. It’s building that relationship and that’s what Facebook’s trying to do with business pages. The more that you can share that, build like a community, then you get more interaction with your page. You get more comments, more likes, more shares within your posts because you are building that relationship with people. You’re not broadcasting, you’re not just selling. You’re actually sharing your knowledge, your expertise, and helping and building that relationship with people.

You take them on a journey, they see your website,  your page, they read your comments, they read your posts, they look at your images, they listen to your podcasts. They read your blogs. Maybe they’ll sign up for your newsletter and find out more from you there, but taking them through a journey into finally book with you and that’s that end result is when they book with you and make that appointment. It’s just like a journey that you’re gently holding their hand and you’re taking them through.

I tend to take a lot of pictures with my phone. I go out for a walk and I’ll take a photograph of the beach, or out in nature, or might take a photograph of a friend I know, they’re having coffee, but I sort of put that in as an image about doing self-care. I might take an image of a book I’m reading, so it’s different things that are going on in your life and you can use as images on your Facebook page and you can add a quote to them  or just images of your therapy room and say, “Come in and relax.”

Well, what can I write? What can I say? You know what you’re qualified in. You know aromatherapy, talking about an essential oil, talk about a blend, talk about the safety standards, the safety reasons for aromatherapy. Talk about the massage, talk about the massage routine and the techniques. What a new client should expect on their first visit. You’re story, to let people know how you got into this business, why you’re providing therapies, what got you started into it. Share your story and keep doing that. It’s not good just putting that up and posting that up for once and expecting people to scroll through your timeline and find it months or years later. Keep putting that. You can keep redoing, resharing that post. So put your story out there.

I hope this helps. It all comes down to what you’re putting across, building that relationship with your clients and your leads. Whether it’s through Facebook posts, whether it’s through videos, through blogging, through our newsletters, through your freebie which can be a newsletter or a helpful document or something like that, so it’s making that contact. It’s building that trust, building that relationship, letting them in a little bit, just showing a bit of you, being authentic, talking as you, but also educating our clients and the leads why they should work with you.

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